Foody: All in One Food Delivery App

All in One Food Delivery Platform

With more people stuck at home due to the COVID-19 outbreak, there has been a surge in demand for food delivery services during these days of social-distancing. In response to this crisis, Al Masaood, a pioneering company incorporated in KSA, has hired Designfy to develop a unique food delivery system with three mobile apps for Android and iOS under the name ‘Foody’, aimed to be the biggest eCommerce platform encompassing +100k productive families all over Saudi Arabia at the first stage of its launch. Foody allows producing families to reap higher sales by displaying their healthy meals in a way that enables them to reach the largest possible segment of customers in their home cities including, but not limited to, the surrounding public and private organizations, hotels, and clubs.

Actually, it took Designfy team months of dedication and hard-work to transform this promising idea, with all its complexity and unlimited features, into reality.

Foody was created and designed in an outstanding and user friendly way that focuses on providing an excellent experience for users. Particularly, providing customers with what they're looking for and making the process of food ordering as easy, efficient, and enticing as possible. As well, all of the aesthetics and visuals on the platform are of the utmost quality.

Indeed, we see a lot of potential in Foody and the ability to expand into international markets in the short term, in consideration of the following main facts; the owners mindset and their quest for success, the honesty and professionalism of the project management team, high-quality meals, wide variety of producing families, on-time delivery, order tracking, multiple payment methods and the ability to benefit from special offers, cashback and coupons in terms of discounts.

Foody Administrative Sections:

Foody has multiple sections to easily manage all running operations. These sections and departments are categorized as following; 

1. Section that combines tools for order management, order tracking, getting a new order notification, monitoring delayed or cancelled orders and fastly addressing any issues that arise before they impact customer service or interrupt the operation cycle.
2. Section to set up roles and permission based on employees positions.
3. Section for the review and acceptance of offers/discounts by productive families or the platform administrators, to increase customer loyalty and engagement.
4. Section for couriers management and the ability for a driver to pick up multiple orders to speed up the process and optimize workflow.  
5. Section for accounting, invoices and advanced reporting using the filtration tools to identify any arising problem and facilitate rapid response.
6. Section for supervising productive families managers and drivers per each territory in the kingdom.
7. Section for handling complaints from customers, productive families, and drivers.  

Online Food Ordering Management

In the online food delivery industry, it is crucial for restaurants, kitchens, and food providers, to achieve a high level of customer satisfaction and this can be achieved through superior customer service. Undoubtedly, having the right processes and technology for minimizing wait times is critical for achieving this goal. Foody’s primary mission is to make the order fulfillment process as streamline, cost-effective, and automated as possible. In this regard, our team has used cutting-edge technologies to delight Foody customers by allowing order delivery in a timely manner, anywhere around the cities of the kingdom, making the app their first choice, ensuring customer retention and repeat purchases.  

Moreover, the technology used in Fooody enables admins to precisely and smartly manage every step of the order journey, from the time an order is placed in the cart through the mobile app or the website, to the moment it arrives on the customer’s doorstep, including the order preparation time by the productive family. 

Because Foody takes customer satisfaction very seriously, we added a refund service feature that allows admins to easily refund the order amount to the customer’s wallet, in the case of any problem with the customer's food order. Moreover, the customer can use the money in their Foody wallet for the next purchase. Also, we’re working on adding a tool that allows refunding the money into the customer’s bank account, when using an online payment method.

Due to the fact that customer feedback/rating is a treasure trove of ideas for driving any online business into a success, the Designfy team empowered Foody with some measurement tools to check customer reviews and improve the service quality, brand loyalty, and make data-driven decisions, as illustrated in the subsequent sections.  

Managing Delivery Areas Using Google Maps Places API

Foody users can easily add their addresses using the autocomplete function. Customers can choose their home, office, a friend’s address, or any other GPS location for delivery. This facility keeps customers up to date on the latest delivery status and provides drivers with accurate and precise locations. 

Best eCommerce Tools for Great Customer Service

In this digital-first world, eCommerce customer service is not simply nice to have, but rather a prerequisite for success and brand loyalty. That’s why creating stellar customer service tools can be a game-changer for any online business by making operations completely hassle-free and seamless. Being one of the leading web development companies, we identified and implemented the best practices through these exceptional tools, to help Foody administrators do the following;  

1. Create ‘support departments’ (i.e., who are in charge of receiving and handling customer's suggestions and complaints).
2. Respond to issues and complaints from customers, drivers, or productive families. 
3. Recognize the complaint details in order to determine the actions needed to address the problem.
4.  Generate advanced reports for better support. 
5. Add multiple locations with their contact details and the ability to reach them via Google Maps to enable Foody customers visit the nearest address.
6. Handle inquiries and requests of people interested to invest in Foody or open a franchise.

Route Planning, Distance Calculation, and Logistics Management in Food & Beverage Delivery Industry.

The main difficulty is to deliver orders to customers from a large number of partners and to consider the unique delivery requirements of different dishes, products, traffic, optimal routes, and distance charging. That's why one of the biggest challenges for food delivery companies is to adopt an effective delivery route and distance planning solution.

Therefore, one of the main tasks of Foody is to calculate the right price for deliveries to a single location or thousands of locations around the KSA, determine the fastest and shortest route between our productive families in the kingdom and customer addresses, thus minimizing both delivery times and expenses. Besides, Foody admins have the ability to charge a base fee plus a per mile/kilometer fee, manually override pricing and distances for specific cities/ addresses, and set a maximum delivery distance regardless of the availability of delivery captain and willingness of the productive families, to always go above & beyond customer expectations.