5 Must-Have New Technologies To Incorporate In Ecommerce Websites
New Technologies are shaping the future of ecommerce stores. To survive the harsh competitiveness, ecommerce websites have to incorporate these 5 new technologies in 2020. Whether you own a new ecommerce store or you have an established ecommerce business, you cannot survive without adding advanced features and stand out in online shopping space.
Progressive Web Apps (PWAs): the New Technology For Ecommerce Stores
Progressive web apps are the next big thing in the world of ecommerce technology. In a nutshell, PWAs are web pages that act like a native mobile app. Thus, they deliver the same user experience a mobile app caters to users no matter which web browser they use. This will inevitably affect mobile ecommerce shopping experience. According to Google, these apps have a huge impact on conversion rates as they have x4 higher conversion rates than ecommerce websites with responsive design.
These apps encompass the usefulness and convenience of a native app but they are accessible through browsers and don’t require any downloading. If a customer adds an item to the shopping cart, the user can access the information via the browser regardless of whether they are connected to the internet or not. He/she can also save the web page on the home screen and use it as a mobile app.
While responsive web design has gained its importance as to-go-for standard in ecommerce websites, PWAs are relatively new in the ecosystem of ecommerce technology. And, they will be the big thing in the next decade. That is why more established brands are switching to PWAs.
Here are some of ecommerce brands using PWAs.
Big Data for ecommerce Websites
In order for your ecommerce store to thrive in 2020, you need to embrace the latest technology, namely Big Data. Big data helps making the right predictions about buyer behavior based on collected data such as past patterns, trends and associations. Big ecommerce platforms like Amazon, TopShop and IKEA use big data to offer smarter customer experience. According to IBM, 62% of retailers report that the use of big data is helping them stay one step ahead of their competitors.
How does Big Data function in Ecommerce websites?
Through big data analytics, ecommerce stores are able to create a customized user experience. Using social media mentions, hashtags, pins, and current trends, online retailers can predict trending products and services and show them to customers at the right moment. Making accurate suggestions will lead to more sale conversions.
Big Data Algorithms can also help retailers decide product pricing. By generating competitors pricing, they can formulate their pricing strategies to conquer other ecommerce stores.
Begone the days of live chats. Chatbots are taking the wheel in ecommerce websites. Personal chatbots are revolutionizing the industry making it possible for bots to replace humans, namely personal assistants. They help online retailers humanize their websites and brands without spending money on hiring in-house personal assistants. Many big companies like Uber, Pizza Hut and Starbucks use conversational chatbots to interact with their customers. It’s the big technology embraced by many ecommerce stores.
According to Gartner report, smart agents will manage 40% of mobile interactions by 2020. Online retailers should drive this wave and incorporate a smart Chabot on their ecommerce website.
How AI-powered chatbots function in ecommerce websites?
Deploying artificial intelligence, chatbots are able to mimic human interaction and automate customer service operations. They are endowed with a strong natural language understanding. Thus, these bots can understand textual and vocal input and answer accurately to every query. This is to say, they are smarter and more engaging and efficient. Instant and relevant replies help prospects to make informed decisions in ecommerce stores and make purchases.
Various Payment Options
Catering to every user is vital to ecommerce store success. Using new technology, online retailers can multiply their payment methods and get more sales. Credit Cards and Paypal are no more the only options an ecommerce website can include. New payment methods are taking surge:
- Social Payment:
Social media allow users to make online transactions using their platforms. All major social portals launched their own social payment versions like Apple Pay, Facebook Payment, Twitter Buy, etc. Backed up by Paypal, social payments are all the more popular. Online retailers should resort to this payment method or create their own and utilize this new technology straightaway in their ecommerce stores.
- Crypto Payment: Ecommerce store started to accept cryptocurrencies like Bitcoin, Litecoin, and Kodac and integrate the adequate payment gateway.
- Mobile-based Payment: M-payments are evolving as never before. They are offering more opportunities to ecommerce business. They are deemed a great alternative to cash, credit cards, checks, etc.
Smarter On-Site Search for Products
On-site search is pivotal in ecommerce websites. Visitors should be able to search for products using the search box. But, contenting to a simple box blended in the ecommerce store theme is no longer sufficient to satisfy users. An enhanced search experience should be catered.
- Predictive Auto-complete Functionality:
It’s an ever-evolving technology. Using the latest techniques, people will find what they are looking for without putting a lot of effort. Using relevant keyword suggestion, users won’t be propelled to write long search request.
- Faceted Search:
Facets are smart and convnient. Users like them. Narrowing down all the available products using discrete attributes is a good way to wow your online prospects.
- Image Search Technology :
Ecommerce websites have started to deploy image search technology and it will evolve in the next decade. Users would use the photo of products to look for similar ones on ecommerce stores. It’s a handy tool that will inevitably bring more revenues.
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