Ecommerce provides a plethora of benefits. We will list the 5 most important benefits according to Designfy team.
New technology has opened the floodgates for marketers, businessmen, and retailers to a myriad of business opportunities. Ecommerce is one of these opportunities as the worldwide ecommerce sales are estimated to reach a milestone: 4$ trillion in 2021according to Statista. This is primarily due to the exhaustive benefits ecommerce brings to the table.
For those of you who are confused by the word itself. Let’s define ecommerce for you. Ecommerce blends two words “electronic” and “commerce” and includes every commercial transaction conducted online using the Internet and new digital devices. With the ever-growing demand for online products and purchases, launching one’s online store is no longer an option to consider. It’s imperative to
If you are still weighing the pros and cons of launching a digital commerce, here are 5 major benefits of ecommerce business.
When talking of digital business, the first thing that pops into our minds is cost-effectiveness. Here are some costs you can decrease by opting for ecommerce business:
- Setting-up Costs: It’s taken-for-granted. Ecommerce business is drastically lower in terms of setting-up costs in comparison to renting or buying a brick and mortar stores. Whether you want to launch your online business from scratch or expand your already-set business, you may consider resorting to web development companies that offer full-fledged and comprehensive solutions.
- Advertising Costs: Once you invested in Google Adwords, Instagram Ads or Youtube Ads, you are sure you will cover it with the resulting sales. Hiring a proficient marketing manager remains a choice you need to ponder upon. Thanks to their experience and expertise, managers harness the trick of SEM and know what type of campaigns lead to more ROI.
- SEO Costs: What is the need of a business website if it doesn’t get enough traffic? It would be like a store in an unpopulated street cut off with any human interaction. Thus, an ecommerce business needs an SEO expert who is familiar and updated by any change in search result algorithm. SEO costs are undeniably cost-effective as good SEO practices lead to more sales and profit.
- Maintenance Costs: Launching one’s ecommerce website may seem riddled with maintenance challenges. However, maintenance costs are way cheaper and cost-effective than those of a physical store. You just need a consultant or an agency to take care of your backups, updates and add-ons.
Omnichannel Flexibility of Ecommerce Solutions:
Having an e-commerce website is not an option; it is a must. A brick-and-mortar store is no longer enough for marketers to conquer their business sector nor for the customer to cherish an integrated and holistic shopping experience. You should reach customers through a multiple of channels, ensuring them a top-tier experience no matter which purchase means they opted for.
Launching an omnichannel has never been easier using Ecommerce solutions. Ecommerce solutions come with SMS gateway integration, newsletters, customer service, Chabot and so on. This enables ecommerce website owner to implement an omnichannel strategy that runs smoothly and effectively on all means of communication. Strengthening your presence across platforms becomes even easier when you have an automated SMS and notification system from which you can send unified notifications in bulk
Ecommerce solutions provide you with responsiveness, consistency and scalability needed to achieve your ultimate omnichannel marketing goals: leveraging customer retention rates and skyrocketing sales.
Be omnipresent day and night:
Ecommerce smashed the boundaries of space and time. Digital stores are not restricted by shopping hours and geographical location. Customers reach your store from any corner in the world and at any time of the day. This limitless 24/7 availability is inevitably translated into more sales and customers. Using an adequate marketing strategy, the marketer can showcase and upsell their products, attract customers, and even retarget their audience.
Understand Your Customer’s Behavior:
Analytics tools have revolutionized the way marketers understand their customers. They come in handy to enhance sales marketing by giving insight on your highest quality customers, time spent on your ecommerce website, bounce rates, and many other data and statistics. Based on this range of information, you can tailor your strategy to grow your business and satisfy your customers.
Moreover, these data are more about the future than the past. Predictive analytics guides you towards the best practices you should adopt to fill in the gap and grow your business. This positive side of electronic commerce platforms cannot be generated through direct sales. It may seem hard or even rude to ask customers in your store why they don’t buy from you or which products they want to see in your store.
Understand your competitors:
Internet means data and the more data you have the more insight you get on your competitive landscape. This range of data and information is hard to access when you restrict yourself to a physical store. Ecommerce business allows you to have a grasp on what happens elsewhere in your niche. There are various means and strategies to understand your competitors. For instance, you can be a shrewd person who checks and observe other electronic commerce websites and their practices or you can use online resources like ( Ahrefs, SEMresh, etc) to dig deeper in your competitor’s behavior.
Understanding your competitors is not merely about assessing their strengths and weaknesses but also about taking corrective actions to handle the competition and eventually put yourself upon it.
With all these myriad of benefits, an online business provides, you should be considering launching your own ecommerce market. If so, don’t hesitate to explore our Ecommerce and Retail solutions.